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Church Mutual names new chief marketing officer

Church Mutual names new chief marketing officer

(Merrill, Wis.) -- Scott Steele has been named vice president and chief marketing officer for Church Mutual Insurance Company, reporting to President and CEO Rich Poirier.

Steele joined Church Mutual Insurance Company in November 2015 as director of digital marketing and continued to hold that role while also assuming the interim CMO role in May 2017. During his tenure, he has elevated the company’s marketing efforts to include social media, sophisticated and successful lead generation campaigns, online advertising, website development and much more.

Prior to joining CMIC, Scott spent 29 years as founder and owner of Steele Communications in Chicago, where he and his staff serviced a wide range of clients including The Federal Reserve Banks, ComEd, Abbott, Allstate, Kimberly-Clark, OfficeMax and more.

Scott holds a bachelor’s degree in marketing from Western Michigan University and a second degree in visual communications. He and his wife, Kerry, have three adult sons.

About Church Mutual

Church Mutual Insurance Company, founded in 1897, offers specialized insurance for religious organizations of all denominations, as well as schools, camps, denominational offices and senior living facilities. Church Mutual markets most lines of commercial property and liability insurance, including multi-peril, workers' compensation and commercial auto insurance. In addition to insurance, Church Mutual provides a spectrum of value-added solutions that benefit its customers. Church Mutual holds the following honors:

  • A.M. Best Company "A" (Excellent) rating
  • 2017 Ward's 50 Top Performing Property and Casualty Insurers
  • BenchmarkPortal Top 10 National Customer Service Center
  • 2017 Wisconsin 75 Top Private Company by Deloitte US
  • Futuremakers Partner by Wisconsin Technical College System

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Church Mutual Insurance Company, S.I. (a stock insurer)
P.O. Box 357 | 3000 Schuster Lane | Merrill, WI 54452-0357
Telephone (800) 554-2642 or (715) 536-5577

© 2023 Church Mutual Insurance Company, S.I. All rights reserved. Protecting the Greater Good is a registered trademark of Church Mutual Insurance Company, S.I.

Church Mutual is a stock insurer whose policyholders are members of the parent mutual holding company formed on 1/1/20. S.I. = a stock insurer.